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Mediative Blog: The Digital Results People

Taxi Company Proves that a Solid Digital Presence Can Capture Market Share Against All Odds

MdvBlog_GeneralDigitalMarketingOpinion

Mediative’s client, a forward-thinking North American cab company, wanted a solid digital presence in order to capture market share in the traditionally territorial taxi world. Contracts for parking rights in key locations exist that prevent competing companies from picking up fares. These contracts, however, do not extend to the digital world. Find out what Mediative did to achieve an average CTR of 1.23% – 0.47% above industry average. Download the 1-page case study: Taxi Company Proves that a Solid Digital Presence Can Capture Market Share Against All Odds  

Deep Dive Into the Elements of Google’s SERP: The Carousel

MdvBlog_SEO&PPC

These results are taken from Mediative’s latest research “Google’s Evolving Results Page and The Impact on Your Business”.  For more background as to the purpose behind the study and methodology, download the full study, or read the first blog post in this series. Carousel listings are a new feature in the US that are not widespread yet in Canada. They are part of Google’s Knowledge Graph results and in part were a precursor to results that we could expect to see from Google’s Hummingbird algorithm update where Google is attempting to deliver more semantically relevant search results.     Note: on the carousel, if you click on a listing, you are not taken to the website of that listing but to another Google SERP all about that listing. Carousel results are shown for local results in the US (with an image, business name, and ratings and reviews if applicable) and also for other types of searches such as sports team rosters, music artists albums, tourism searches etc.  If they become widely accepted, expect Google’s carousel results to appear for travel, hospitality, [...]

178% Increase in Conversions and 51% Reduction in Cost per Conversion With PPC

MdvBlog_GeneralDigitalMarketingOpinion

Mediative took over the running of paid search campaigns for this client, a large cleaning service franchise, from their previous paid search vendor. The client was unsatisfied with the vendor’s inability to spend the full monthly budget, and felt that there were conversions being left on the table. In the first six months of working with Mediative, the client saw a steady increase in conversions month over month, and as of month three was seeing the highest number of conversions ever in 2 years of running paid search. Find out what Mediative did to achieve a 178% increase in conversions and 51% reduction in cost per conversion.   Download the 1-page case study: 178% Increase in Conversions and 51% Reduction in Cost per Conversion With PPC  

Pubcon 2014: Days Two & Three Overview

MdvBlog_SEO&PPC

Going into day two I was excited that the day’s topics would be surrounding content marketing and developing content strategies.  I was also looking forward to the keynote from Chris Brogan.   I have been live blogging various sessions via twitter so be sure to check out my twitter handle at:  @marketing_jive.  Here is a rundown of some of the sessions that I attended on days two and three of Pubcon 2014.   Kickoff Keynote with Ted Murphy I’ve seen Chris speak at various conferences over the years and he has really grown into a really strong and powerful presenter.  I really enjoyed his keynote where he talked about Mission Driven Execution.  Chris told a number of war-related speeches and tied them back to how they can apply to business.  One of the memorable quotes from one of the stories was that “… action produces the appetite for more action.”  Some of the key points touched on by Chris: Brand is the cultured expression of Mission: Mission is what drives your deepest purpose.  Mission drives execution and Mission drives value. Mission [...]

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