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Mediative Blog: The Digital Results People

SHARE14 Conference: Mediative’s Take

MdvBlog_SEO&PPC

  Our team was fortunate enough to attend BrightEdge’s annual conference, Share14. The conference was held in the heart of San Francisco, and featured new product announcements as well as guest appearances by the likes of Microsoft, Google, Adidas, 3M, and many more. Share14 focused on two core themes: the continued importance of content, and the state of the mobile revolution. Content & SEO In regards to content, BrightEdge, and their partners continued to reiterate how quality, authoritative content will be the way forward for many companies. As a result, they released new services to help marketers’ better track and measure the success or failure of their content. Soon, BrightEdge users will have access to BE Ignite Campaigns, a whole new technology designed to help illustrate the opportunity of your content, an improved Content Optimizer engine (which will now be accessible outside of BE – more on this later), and new DataCube enhancements. Mobile Accessibility When it comes to mobile, the message was clear – the mobile revolution is here, and marketers can no longer ignore it. Some partners spoke [...]

71% Reduction in eCPA Over 3 Months for Unique Watch Manufacturer and Retailer

MdvBlog_GeneralDigitalMarketingOpinion

Mediative’s client, a unique watch manufacturer and retailer, was looking for a digital marketing partner who could boost conversions from display advertising, while significantly reducing the CPA. Existing campaigns running through other vendors were experiencing flat or declining results. Learn how Mediative worked with the client to achieve: 71% reduction in eCPA 200% increase in Conversion Rate 33% increase in Click-Through Rate Download the 1-page case study: http://bit.ly/1puKiuy Not sure what eCPA is? Mediative has put together an extended cheat sheet explaining CPC, CPM, CPA and eCPA and what it all means: http://bit.ly/1t4CI98  

Share 14: The New Landscape – Content: The Path to Measurement

MdvBlog_SEO&PPC

This week, members of Mediative’s Organic Search team will be heading down to San Francisco to attend Share 14, brought to us by the good folks at Bright Edge. Share14 is the premier industry event by digital marketers for digital marketers. Share14 is packed with content from leading brands and hands-on practitioners on what is working in their business today. Share is exclusively for search and digital marketing practitioners looking to learn best practices from leaders who will be sharing their own expertise and case studies. This year’s show event will focus on the synergy between Content and Search.  Insight will be gained on how to manage, measure and optimize these elements to maximize the greatest return for your business.  There is no question that marketing is undergoing a period of profound transformation. Social and mobile have rendered traditional marketing tactics obsolete. Search and Content optimization have become the most essential and profitable marketing bets for meaningful and value-driven consumer engagement. Share14 will explore the relationship between the two and how harnessing technology and massive data to better understand consumers [...]

Google Gives Secure SSL/HTTPS Sites Ranking Boost

MdvBlog_SEO&PPC

Having a secure website (i.e. https) may just give you a bit of a boost in search visibility. Google has announced that they are now using HTTPS/SSL as a ranking signal in their Google search algorithm. SSL Defined: For those not aware SSL stands for Secure Sockets Layer and is a standard security technology/protocol for “establishing an encrypted link between a server and a client” (i.e. a web browser or email client). (Additional information here). In essence SSL helps encrypt data that is being transmitted. HTTPS stands for Hypertext Transfer Protocol Secure. Original announcement from Google: http://googlewebmastercentral.blogspot.ca/2014/08/https-as-ranking-signal.html According to Google, “…over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.” Google stated that for now this “is a very light signal” of their ranking algorithm. This update was said to impact less than 1% of global queries in Google search. Google also mentioned that the update carries less weight as a [...]

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