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Mediative Blog: The Digital Results People

Deep Dive into the Elements of Google’s SERP: The Knowledge Graph Box

MdvBlog_SEO&PPC

These results are taken from Mediative’s latest research “Google’s Evolving Results Page and The Impact on Your Business”.  For more background as to the purpose behind the study and methodology, download the full study, or read the first blog post in this series. In our recent study of the changing Google SERP, we discovered that when a Google Knowledge Graph result was shown on a search results page, it was the first element that people fixated on, every time. When the Knowledge Graph was the “end point” in a search, without a need to click through to get an answer, we encouraged participants to click on the Knowledge Graph for recording purposes.     With this knowledge box on the page, people likely won’t even have to click through to a website. Whether or not it was able to keep people’s attention, and win the click, was dependant on whether it was related to the search intent. When the knowledge graph result was not relevant to the search query, on average, 63% of participants looked at the knowledge graph, it [...]

Taxi Company Proves that a Solid Digital Presence Can Capture Market Share Against All Odds

MdvBlog_GeneralDigitalMarketingOpinion

Mediative’s client, a forward-thinking North American cab company, wanted a solid digital presence in order to capture market share in the traditionally territorial taxi world. Contracts for parking rights in key locations exist that prevent competing companies from picking up fares. These contracts, however, do not extend to the digital world. Find out what Mediative did to achieve an average CTR of 1.23% – 0.47% above industry average. Download the 1-page case study: Taxi Company Proves that a Solid Digital Presence Can Capture Market Share Against All Odds  

Deep Dive Into the Elements of Google’s SERP: The Carousel

MdvBlog_SEO&PPC

These results are taken from Mediative’s latest research “Google’s Evolving Results Page and The Impact on Your Business”.  For more background as to the purpose behind the study and methodology, download the full study, or read the first blog post in this series. Carousel listings are a new feature in the US that are not widespread yet in Canada. They are part of Google’s Knowledge Graph results and in part were a precursor to results that we could expect to see from Google’s Hummingbird algorithm update where Google is attempting to deliver more semantically relevant search results.     Note: on the carousel, if you click on a listing, you are not taken to the website of that listing but to another Google SERP all about that listing. Carousel results are shown for local results in the US (with an image, business name, and ratings and reviews if applicable) and also for other types of searches such as sports team rosters, music artists albums, tourism searches etc.  If they become widely accepted, expect Google’s carousel results to appear for travel, hospitality, [...]

178% Increase in Conversions and 51% Reduction in Cost per Conversion With PPC

MdvBlog_GeneralDigitalMarketingOpinion

Mediative took over the running of paid search campaigns for this client, a large cleaning service franchise, from their previous paid search vendor. The client was unsatisfied with the vendor’s inability to spend the full monthly budget, and felt that there were conversions being left on the table. In the first six months of working with Mediative, the client saw a steady increase in conversions month over month, and as of month three was seeing the highest number of conversions ever in 2 years of running paid search. Find out what Mediative did to achieve a 178% increase in conversions and 51% reduction in cost per conversion.   Download the 1-page case study: 178% Increase in Conversions and 51% Reduction in Cost per Conversion With PPC  

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