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Mediative Blog: The Digital Results People

Google Drops Authorship

MdvBlog_SEO&PPC

To set the tone for this post I would like to state that IMO this is not a big deal.  How many of you were leveraging Authorship?  Better question might be how many of you noticed a difference in your traffic or click activity to your site with authorship in place?  Does the fact that Google has dropped authorship have a direct impact on your bottom line?  Probably not.  However there are those who may have questions about this latest change from Google so let’s take a look at this in greater detail. On August 28th, Google’s John Mueller made the announcement stating: “I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in [...]

SHARE14 Conference: Mediative’s Take

MdvBlog_SEO&PPC

  Our team was fortunate enough to attend BrightEdge’s annual conference, Share14. The conference was held in the heart of San Francisco, and featured new product announcements as well as guest appearances by the likes of Microsoft, Google, Adidas, 3M, and many more. Share14 focused on two core themes: the continued importance of content, and the state of the mobile revolution. Content & SEO In regards to content, BrightEdge, and their partners continued to reiterate how quality, authoritative content will be the way forward for many companies. As a result, they released new services to help marketers’ better track and measure the success or failure of their content. Soon, BrightEdge users will have access to BE Ignite Campaigns, a whole new technology designed to help illustrate the opportunity of your content, an improved Content Optimizer engine (which will now be accessible outside of BE – more on this later), and new DataCube enhancements. Mobile Accessibility When it comes to mobile, the message was clear – the mobile revolution is here, and marketers can no longer ignore it. Some partners spoke [...]

71% Reduction in eCPA Over 3 Months for Unique Watch Manufacturer and Retailer

MdvBlog_GeneralDigitalMarketingOpinion

Mediative’s client, a unique watch manufacturer and retailer, was looking for a digital marketing partner who could boost conversions from display advertising, while significantly reducing the CPA. Existing campaigns running through other vendors were experiencing flat or declining results. Learn how Mediative worked with the client to achieve: 71% reduction in eCPA 200% increase in Conversion Rate 33% increase in Click-Through Rate Download the 1-page case study: http://bit.ly/1puKiuy Not sure what eCPA is? Mediative has put together an extended cheat sheet explaining CPC, CPM, CPA and eCPA and what it all means: http://bit.ly/1t4CI98  

Share 14: The New Landscape – Content: The Path to Measurement

MdvBlog_SEO&PPC

This week, members of Mediative’s Organic Search team will be heading down to San Francisco to attend Share 14, brought to us by the good folks at Bright Edge. Share14 is the premier industry event by digital marketers for digital marketers. Share14 is packed with content from leading brands and hands-on practitioners on what is working in their business today. Share is exclusively for search and digital marketing practitioners looking to learn best practices from leaders who will be sharing their own expertise and case studies. This year’s show event will focus on the synergy between Content and Search.  Insight will be gained on how to manage, measure and optimize these elements to maximize the greatest return for your business.  There is no question that marketing is undergoing a period of profound transformation. Social and mobile have rendered traditional marketing tactics obsolete. Search and Content optimization have become the most essential and profitable marketing bets for meaningful and value-driven consumer engagement. Share14 will explore the relationship between the two and how harnessing technology and massive data to better understand consumers [...]

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