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Mediative Blog: The Digital Results People

SEO Tactics You Shouldn’t Be Using in 2015


Since 2011, Google has been waging a campaign to rid their search results of thin, or spammy content, by looking at the content itself. Later, Google’s focus evolved into looking much harder at a website’s link profile. Panda and Penguin fundamentally changed the landscape of SEO, eliminating tactics like article spinning, and artificially building links. As areas of content and link evaluation have matured, we feel the areas of scrutiny will shift into 2 new core areas that revolve around reputation and mobile readiness. Let’s get straight to it:   Fabricated Review Campaign This is an area that Google has been keen on improving for quite some time, and will only improve upon in 2015. Already, they have measures in place to hide reviews from the same IP (through Google+), eliminating the idea of running a “Review Station”. If you, or your agency has been investing time in developing fabricated reviews for the purposes of local SEO optimization, you are likely spinning your wheels. Not only will you not see a ranking benefit, but soon, you may become penalized for [...]

Actualité: Le HTTPS considéré comme un critère de classement


Quand Google a annoncé que l’utilisation de HTTPS pour le chiffrement d’un site Web serait dorénavant un critère de classement, les spécialistes du marketing numérique se sont tout de suite demandé comment cela affecterait le référencement. Le passage d’un site de HTTP à HTTPS améliorerait-il son référencement naturel ? Google a insisté (au moment de l’annonce) sur le fait que ce critère de classement « avait peu d’importance », touchant moins de 1 % de l’ensemble des requêtes, et qu’il pesait moins lourd que des critères plus influents comme la qualité du contenu. Google a fondé sa décision sur la nécessité croissante d’améliorer la sécurité entre les utilisateurs Web et les serveurs de domaines ainsi que sur la popularité grandissante du chiffrement des sites au moyen de certificats SSL. Depuis, deux études ont analysé les effets du nouveau critère de classement HTTPS/SSL sur le référencement de Google afin d’évaluer l’importance réelle de ce critère. Une étude de Searchmetrics a été publiée trois semaines après l’annonce du 8 août 2014. À partir de sa mesure « Visibilité du référencement naturel », l’entreprise a analysé le classement de « centaines de [...]

A Look at Seasonality and Search Activity


Ever wondered how seasonality in Search activity impacts your business? Or does it? We wanted to examine the impact of seasonality on search activity. Of course this depends on the type of website and business that you may have as there may be certain annual events that have a definite impact on the amount of traffic from search engines that come to your site. As we are in the middle of the winter season here in Canada and I was in the market for some new all-season tires, I began conducting my research in September with intent to purchase by late October. If there is one industry that experiences seasonality it would be tire shops. Take a look at the search trends for “all season tires” over the past 12 months (Source:  Google Trends):   Obviously a large peak in November and into December as people are looking to purchase all-season tires prior to the severe winter weather coming. So an obvious example to illustrate that seasonality has a definite impact on search activity. Overall, in the last twelve years [...]

What are RTB, Programmatic Direct and Private Marketplaces?


Programmatic advertising has become one of the fastest growing segments of digital marketing due to its inherent abundance and efficiency. But with so many different terms being used, how does one know exactly what it is?   Real-Time Bidding Real-time bidding is the buying of ads through computer-run, real-time auctions. The inventory is bought blind, whereby the advertiser only knows the category of site that the ads will appear on, but not the exact site. An Open Exchange allows many buyers to bid on the inventory of many publishers in an auction environment, and is the most standard way to buy inventory. Ad exchanges store numerous sites and thus provide an abundant amount of inventory. Moreover, the infrastructure of the ad exchange made the media buying seamless and more efficient for marketers. The ad exchange model follows the same concept as the real stock exchange. Publishers place their inventory in the exchange at lower rates and the traders, who will be marketers in this case, will bid against available media and whoever bids higher will win that impression. If you’re [...]


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