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Mediative Blog: The Digital Results People

Building Consumer Trust With Adwords Tools

MdvBlog_SEO&PPC

No matter the platform used, retailers need to build trust with consumers in order to get initial and repeat business. Retail transactions online can feel less legitimate than in-person, so it’s important to build a strong reputation, a good rapport with customers and become known as an authority on your niche. Customer reviews and endorsements from others are extremely helpful, and endorsements from Google can often give a needed boost to an online retail campaign using Adwords and Google Shopping. Here are three ways to build trust using Adwords:   Google Trusted Store This badge is a direct endorsement from Google. It requires active participation – you need to apply, add code to your site and then wait for reviews to accumulate – and it can potentially help tell consumers that your site, over someone else’s, is the right place to do business. The badge appears on your website and on your Google Shopping listings, making your results more credible than the one next to you. In Adwords, your Review Extensions will now say Google Trusted Store right underneath the [...]

SEO Tactics You Shouldn’t Be Using in 2015

MdvBlog_SEO&PPC

Since 2011, Google has been waging a campaign to rid their search results of thin, or spammy content, by looking at the content itself. Later, Google’s focus evolved into looking much harder at a website’s link profile. Panda and Penguin fundamentally changed the landscape of SEO, eliminating tactics like article spinning, and artificially building links. As areas of content and link evaluation have matured, we feel the areas of scrutiny will shift into 2 new core areas that revolve around reputation and mobile readiness. Let’s get straight to it:   Fabricated Review Campaign This is an area that Google has been keen on improving for quite some time, and will only improve upon in 2015. Already, they have measures in place to hide reviews from the same IP (through Google+), eliminating the idea of running a “Review Station”. If you, or your agency has been investing time in developing fabricated reviews for the purposes of local SEO optimization, you are likely spinning your wheels. Not only will you not see a ranking benefit, but soon, you may become penalized for [...]

Actualité: Le HTTPS considéré comme un critère de classement

MdvBlog_SEO&PPC

Quand Google a annoncé que l’utilisation de HTTPS pour le chiffrement d’un site Web serait dorénavant un critère de classement, les spécialistes du marketing numérique se sont tout de suite demandé comment cela affecterait le référencement. Le passage d’un site de HTTP à HTTPS améliorerait-il son référencement naturel ? Google a insisté (au moment de l’annonce) sur le fait que ce critère de classement « avait peu d’importance », touchant moins de 1 % de l’ensemble des requêtes, et qu’il pesait moins lourd que des critères plus influents comme la qualité du contenu. Google a fondé sa décision sur la nécessité croissante d’améliorer la sécurité entre les utilisateurs Web et les serveurs de domaines ainsi que sur la popularité grandissante du chiffrement des sites au moyen de certificats SSL. Depuis, deux études ont analysé les effets du nouveau critère de classement HTTPS/SSL sur le référencement de Google afin d’évaluer l’importance réelle de ce critère. Une étude de Searchmetrics a été publiée trois semaines après l’annonce du 8 août 2014. À partir de sa mesure « Visibilité du référencement naturel », l’entreprise a analysé le classement de « centaines de [...]

A Look at Seasonality and Search Activity

MdvBlog_SEO&PPC

Ever wondered how seasonality in Search activity impacts your business? Or does it? We wanted to examine the impact of seasonality on search activity. Of course this depends on the type of website and business that you may have as there may be certain annual events that have a definite impact on the amount of traffic from search engines that come to your site. As we are in the middle of the winter season here in Canada and I was in the market for some new all-season tires, I began conducting my research in September with intent to purchase by late October. If there is one industry that experiences seasonality it would be tire shops. Take a look at the search trends for “all season tires” over the past 12 months (Source:  Google Trends):   Obviously a large peak in November and into December as people are looking to purchase all-season tires prior to the severe winter weather coming. So an obvious example to illustrate that seasonality has a definite impact on search activity. Overall, in the last twelve years [...]

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