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Mediative Blog: The Digital Results People

The ABC’s of SEO & Organic Search for 2015

The ABC of SEO and Organic Search for 2015-Blog

Lots of chatter out there in recent years about SEO being dead and that SEO is on the outs.  Well that topic is debatable but one thing is for sure, SEO is definitely undergoing a metamorphosis. The tactics and strategies that marketers were using a few short years ago are no longer proving to be effective. Add in some major changes to Google’s algorithms and you can see how “search engine optimization” is really maturing and morphing into a more performance driven marketing channel. Organic Search is evolving beyond traditional SEO and is moving into a more semantic, conversational type of engagement. And it really, at the end of the day, is about engagement. We thought that it would be fun to look at the ABC’s of SEO specific to key topics that are relevant for organic search in 2015. An A to Z of how to establish, maintain and enjoy organic search success in 2015 and beyond. Authority – that is being an authority in your industry. Preparing useful content that makes you stand out against your competition. Building [...]

Tips and Tactics to Improve Digital Search Strategy for Finance/Insurance Providers

MdvBlog_GeneralDigitalMarketingOpinion

Last year, Mediative published a widely-shared research study on the ever-changing Google results page and how this affects businesses. In the study, we talk specifically about the findings that relate to businesses in the finance and insurance industries – including national providers, and local.   Check out the articles below. Included are tactics that can be implemented to improve your search strategy. For example, ensure you have individual web pages for every physical location that you operate from, and optimize each one for regional modifiers (city, street, etc.): National finance and insurance providers Local providers  

How to Rank in the Search Engines for Highly Competitive Keywords in the Finance/Insurance Industry

MdvBlog_GeneralDigitalMarketingOpinion

Businesses in the finance and/or insurance industry know that earning a spot in the search engine results for keywords related to this industry can be difficult, if not impossible without an endless budget. It’s imperative to expand your keyword list, and think more long-tail, less competitive keywords in order to earn ranking for searches more closely related to your specific industry. For example, given your industry, it’s likely that your business has multiple locations throughout the province/state or even nationwide. Optimizing specific pages on your site for locations will mean that when people search for “Insurance your town” that page is more likely to appear in the results. Keywords can also be made long tail by considering: Demographics: Does your target audience have specific needs that cause it to search for your products differently? For example “Auto insurance for seniors”. Adjectives: People are often searching for products using adjectives such as “cheap”, “best”, and “affordable”. Look for these variations and try to find areas where there is less competition as it will make achieving a high rank easier. Actionable: People [...]

Leveraging Testimonials to Build Brand Trust

Leveraging Testimonials to Build Brand Trust-Blog

I am fortunate to work with some tremendous clients. Clients that are marketing savvy and engaged. It’s part of what makes my job so enjoyable. Last week I had a client ask a great question about how to leverage testimonials and what their approach should be for incorporating it into their content. It’s great to see folks out there looking to improve their content and potential engagement with their audience. And I happen to be a big fan of testimonial content. Now portions of this post are an opinion piece from yours truly. IMO every single page on your website has the potential to be an intersection or point of contact for your audience. In fact every piece of content that you produce, whether it is a web page, a video, a tweet has the opportunity to be an intersection point with your audience. So it becomes somewhat obvious in the value of having testimonials dispersed through your web properties. Having your customers share their success stories can go a long way in building brand trust. Yes, I know that [...]

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