Category / Video
Shopper marketing is understanding how one’s target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers. In the complex and changing digital marketing world, Mediative has helped shape the shopper marketing industry in Canada by developing media opportunities on major retail websites. Our Retail and Shopper Marketing network allows advertisers to reach consumers who have been pre-screened with the intent to buy from leading national and regional retail sites. We match advertisers with the websites of premium online brands, including publishers like Future Shop, Best Buy, Walmart, and ToysRUs. Visitors to these sites cover a huge range of demographics and are often already engaged in the buying cycle.
Reader’s Digest is THE most read and most trusted magazine in Canada, and the world’s LARGEST magazine brand. The trust that Canadians readers have with the Reader’s Digest brand is unmatched. By discovering and expertly selecting the most interesting ideas, stories, experiences and products in health, entertainment, home, family, and food, Reader’s Digest has simplified and enriched consumers’ lives. There’s no wonder that nearly 1 in 5 Canadian adults read Reader’s Digest monthly*!
With the surge of mobile platforms, the news of Apple, Microsoft and now Google fighting for the tablet and smartphone market share, there’s no doubt more publishers will move towards an app platform.
While optimized websites may give publishers a quick and easy solution to the mobile content dilemma, an app provides a richer and more dynamic experience. This explains why so many publishers are investing money and resources to develop apps for various devices and operating systems. And with the ground breaking iPhone and iPad devices, most publishers it seems are focusing their energies on apps for Apple products. For now, anyway
Digital marketing has existed for over 15 years. There have been thousands of studies, new technologies and platforms invented, as well as product launches, and the digital world just seems more and more complicated.
How would the experts define digital marketing if we asked them? Watch the video now!
Marketing expert Mac McIntosh was in Kelowna on February 22, 2011, sponsored by Accelerate Okanagan. Mac shared plenty of insights during his session, and we had a chance to sit down with him afterwards for a quick interview. Here are the key points Mac raised. There are enough good ideas here to keep marketers busy for quite a while…enjoy!