Category / Website User Experience
This week it was announced that Mediative’s Outdoor Living Centre for Walmart had won Silver for Out-of-the-Box Retail. The Shopper Innovation Awards inspire innovation and collaboration across Canada’s shopper marketing industry by showcasing breakthrough achievements spanning the retail and consumer packaged goods program front. To drive sales of its outdoor living brands online and inspire visitors to embrace the outdoor living lifestyle, Walmart partnered with Mediative to generate an interactive online experience that would engage, educate and drive sales for Walmart Canada both online and in stores.
Two years after launching our business, today we announced the unveiling of our new and much anticipated website redesign at www.mediative.com. As a digital marketing company, we realize every channel our clients contact us through must be optimized, clear and informative. Mediative.com brings together Mediative’s unique offering of performance services including but not limited to SEO and website user experience services and access to media platforms for display advertising and location based marketing solutions.
In 2012 our team has been blogging a great deal about mobile search as this digital medium continues to evolve. We’ve told you the statistics, to help you understand how device usage is changing and validate the growth in digital devices. We’ve shared with you how your business can maximise your mobile website usability. We developed an infographic to explore the advent and historical evolution of location based marketing.
I had a eureka moment thinking about the relationship between mobile search and local intent, which I am going to share with you.
Today’s most trustworthy brands have created relationships with consumers through experiences that trigger an emotional response. Strong brands like Apple, Nike, Pepsi and Harvard have managed to earn the trust of their customers.
That same level of trust is being emulated by some already-established companies. We see it on a daily basis! Everyone wants to be like Apple. And when it comes to content, everyone wants the brand engagement of Reader’s Digest.
I’m going to let you in on a little secret: I’m living a double life. During the day, I’m a full-time digital marketing manager. And at night… a full-time MBA student. (Gosh – how many cooler things I could have said for a second life?! That I’m Mystique, Black Widow, Tomb Raider?!… Sigh… Stan Lee/Marvel call me!) Accordingly, I’m sure that you can imagine just how much time is spent on my computer researching business stories, trends and market information. Given the high concentration of business-related traffic driven by my IP address, I subsequently see a great deal of banners that are pushing B2B offers. Makes sense right? Yes – I’m absorbing a good deal of business content and, therefore, it is wise for ad marketers & servers to tag me as having a high likelihood to consume business-related offerings. Enough of that though – success stories don’t make for a fun blog post – so let’s jump into what doesn’t make sense! Last week, I went onto a password-protected portal dedicated only for the 90 students who are registered [...]