Mediative: Insights, Blogs, Cheat Sheets & News

Insights

Mediative is a thought leader in digital marketing. Learn from our research, ideas, and case studies delivered to you in easy-to-digest formats.

A whirlwind transatlantic adventure – and we even learned something!

August 3, 2017/by Jason Lane

eBook – Making it easier to engage with your site in 2017

July 28, 2017/by Mediative Marketing Team

Sundaes on a Monday at Mediative!

July 20, 2017/by Rebecca Maynes

What did we learn at Ad Club’s Digital Day 2017?

July 6, 2017/by Rebecca Maynes

Case Study – 43.6% reduction in eCPA for financial institution prompts higher ROI

June 26, 2017/by Rebecca Maynes

Best Practices for Planning a Data Strategy

June 26, 2017/by Rebecca Maynes

Data and Advertising: A Canadian Perspective

June 19, 2017/by Rebecca Maynes

Infographic: Data 101: What is 1st party, 2nd party and 3rd party data?

June 19, 2017/by Rebecca Maynes

An Introduction to Twitter Ads

April 7, 2017/by Melissa Lamb
Mobile-search

Whitepaper – How do consumers conduct searches on Google using a mobile device?

March 30, 2017/by Adriano De Luca

Our partner Hootsuite acquires AdEspresso: What this means for brands

February 27, 2017/by Julia Vyse

Using Social Ads to Increase Reach and Revenue

February 24, 2017/by Rebecca Maynes

Yellow Pages Limited Appoints President of Mediative Division

February 23, 2017/by Rebecca Maynes

Behind the Scenes of a HootChat

February 21, 2017/by Kitty Yu

Valentine’s Day – Tinder vs Bumble : What is the best app to find love?

February 14, 2017/by Andreanne St-Pierre

Mediative and Hootsuite – #HootChat: Social Ads for Twitter

February 10, 2017/by Rebecca Maynes

Mediative Launches New Marketing Analytics Product

February 3, 2017/by Rebecca Maynes

Case Study – ShoreTel increases conversions by 67% after paid search account overhaul

January 31, 2017/by Rebecca Maynes

Best Practices Guide: SEO for Website Redesign

January 4, 2017/by Rebecca Maynes

Mediative Partners with Hootsuite

October 25, 2016/by Rebecca Maynes

Mediative to exclusively manage digital media sales for Allrecipes Canada

October 12, 2016/by Rebecca Maynes

Mediative now a Premier Google Partner!

August 16, 2016/by Rebecca Maynes

Get more out of your Social Media advertising!

August 2, 2016/by Rebecca Maynes

Eye-tracking & Brainwave-Measuring

July 14, 2016/by Rebecca Maynes

Will your business be open or closed on Canada Day?

June 22, 2016/by Rebecca Maynes
local search mobile

eBook – Local search marketing success kit

June 7, 2016/by Adriano De Luca
Google-Summit-2016

Google Summit 2016 – Recap of topics

June 3, 2016/by Julia Vyse
Mediative-CIMC-eye-tracking-research

Were you part of Mediative’s eye-tracking tests at CIMC?

April 21, 2016/by Rebecca Maynes
SEO car sales website

Case Study – SEO drives a 185% increase in organic traffic for a well-known car sales website

April 19, 2016/by Adriano De Luca
Local prices gas

Google local pack : gas prices are coming!

April 13, 2016/by Caroline Ventezou
Rebecca-Maynes

Up close and personal with Rebecca Maynes

March 31, 2016/by Rebecca Maynes
Car sales PPC

Case Study – PPC generates a 202% increase in leads for a well known car sales website

March 30, 2016/by Adriano De Luca

Mediative reveals key findings to help businesses and brands adapt to the mobile search reality

March 22, 2016/by Adriano De Luca
Mobile-search

Infographic – How do consumers conduct searches on Google using a mobile device?

March 21, 2016/by Adriano De Luca
CIMC-2016

Only one month to go until the Canadian Internet Marketing Conference (CIMC)!

March 14, 2016/by Rebecca Maynes
eWebresults-SEOpodcast-Mediative-display-research

Coverage of Mediative’s research on display ad viewability in eWebresults’ SEOPodcast

March 8, 2016/by Adriano De Luca
Dx3-2016-mediative

Where do you look precisely when you shop in a store? Neuro-marketing and eye-tracking at Dx3

March 7, 2016/by Rebecca Maynes
LesPAC Mediative

LesPAC.com renews their trust in Mediative

February 24, 2016/by Adriano De Luca
Google-right-rail-ads

Random Acts of Google: Right Rail Ads Deprecated, Just Now

February 23, 2016/by Julia Vyse
Case-study-native-tool-on-LesPAC-drive-lower-eCPA-for-Desjardins-Insurance

Case Study – Native tool on LesPAC’s mobile app drives eCPA 3x lower than the industry benchmark for Desjardins Insurance

February 23, 2016/by Adriano De Luca
Case-study-display-ads-viewability

Case Study – 125% increase in performance when optimizing online display ads for viewability

February 10, 2016/by Adriano De Luca
How-header-bidding-is-changing-programmatic

How header bidding is shaping the programmatic landscape

February 8, 2016/by Laura Cristescu
Infographioc-Online-Display-Advertising

Infographic – How to maximize the effectiveness of online display advertising – Key factors to consider

February 5, 2016/by Adriano De Luca
Facebook-ads-heat-map

Facebook users view sponsored posts in the feed for 130% longer than sponsored ads to the right.

February 1, 2016/by Rebecca Maynes
Maximize-display-ads-viewability-and-engagement

Whitepaper – Maximize display ad viewability and engagement

January 15, 2016/by Adriano De Luca
Digital-Buzz-Conference

Join Mediative at the CIMC Conference – April 14-15 2016

January 14, 2016/by Mediative Marketing Team
Forum-data-et-programmatique

Join Mediative at the Data and Programmatic Forum – January 27, 2016

January 14, 2016/by Adriano De Luca
Case-study-automotive

A Travel Marketer’s New Year’s Resolution: Start Planning for the Summer Travel Season Now!

January 4, 2016/by Rebecca Maynes
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Use our knowledge to improve your business: get our latest research, case studies, and tactics sent straight to your inbox.

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Mediative: Insights, Blogs, Cheat Sheets & News

Insights

Mediative is a thought leader in digital marketing. Learn from our research, ideas, and case studies delivered to you in easy-to-digest formats.

A whirlwind transatlantic adventure – and we even learned something!

August 3, 2017/by Jason Lane

eBook – Making it easier to engage with your site in 2017

July 28, 2017/by Mediative Marketing Team

Sundaes on a Monday at Mediative!

July 20, 2017/by Rebecca Maynes

What did we learn at Ad Club’s Digital Day 2017?

July 6, 2017/by Rebecca Maynes

Case Study – 43.6% reduction in eCPA for financial institution prompts higher ROI

June 26, 2017/by Rebecca Maynes

Best Practices for Planning a Data Strategy

June 26, 2017/by Rebecca Maynes

Data and Advertising: A Canadian Perspective

June 19, 2017/by Rebecca Maynes

Infographic: Data 101: What is 1st party, 2nd party and 3rd party data?

June 19, 2017/by Rebecca Maynes

An Introduction to Twitter Ads

April 7, 2017/by Melissa Lamb
Mobile-search

Whitepaper – How do consumers conduct searches on Google using a mobile device?

March 30, 2017/by Adriano De Luca

Our partner Hootsuite acquires AdEspresso: What this means for brands

February 27, 2017/by Julia Vyse

Using Social Ads to Increase Reach and Revenue

February 24, 2017/by Rebecca Maynes

Yellow Pages Limited Appoints President of Mediative Division

February 23, 2017/by Rebecca Maynes

Behind the Scenes of a HootChat

February 21, 2017/by Kitty Yu

Valentine’s Day – Tinder vs Bumble : What is the best app to find love?

February 14, 2017/by Andreanne St-Pierre

Mediative and Hootsuite – #HootChat: Social Ads for Twitter

February 10, 2017/by Rebecca Maynes

Mediative Launches New Marketing Analytics Product

February 3, 2017/by Rebecca Maynes

Case Study – ShoreTel increases conversions by 67% after paid search account overhaul

January 31, 2017/by Rebecca Maynes

Best Practices Guide: SEO for Website Redesign

January 4, 2017/by Rebecca Maynes

Mediative Partners with Hootsuite

October 25, 2016/by Rebecca Maynes

Mediative to exclusively manage digital media sales for Allrecipes Canada

October 12, 2016/by Rebecca Maynes

Mediative now a Premier Google Partner!

August 16, 2016/by Rebecca Maynes

Get more out of your Social Media advertising!

August 2, 2016/by Rebecca Maynes

Eye-tracking & Brainwave-Measuring

July 14, 2016/by Rebecca Maynes

Will your business be open or closed on Canada Day?

June 22, 2016/by Rebecca Maynes
local search mobile

eBook – Local search marketing success kit

June 7, 2016/by Adriano De Luca
Google-Summit-2016

Google Summit 2016 – Recap of topics

June 3, 2016/by Julia Vyse
Mediative-CIMC-eye-tracking-research

Were you part of Mediative’s eye-tracking tests at CIMC?

April 21, 2016/by Rebecca Maynes
SEO car sales website

Case Study – SEO drives a 185% increase in organic traffic for a well-known car sales website

April 19, 2016/by Adriano De Luca
Local prices gas

Google local pack : gas prices are coming!

April 13, 2016/by Caroline Ventezou
Rebecca-Maynes

Up close and personal with Rebecca Maynes

March 31, 2016/by Rebecca Maynes
Car sales PPC

Case Study – PPC generates a 202% increase in leads for a well known car sales website

March 30, 2016/by Adriano De Luca

Mediative reveals key findings to help businesses and brands adapt to the mobile search reality

March 22, 2016/by Adriano De Luca
Mobile-search

Infographic – How do consumers conduct searches on Google using a mobile device?

March 21, 2016/by Adriano De Luca
CIMC-2016

Only one month to go until the Canadian Internet Marketing Conference (CIMC)!

March 14, 2016/by Rebecca Maynes
eWebresults-SEOpodcast-Mediative-display-research

Coverage of Mediative’s research on display ad viewability in eWebresults’ SEOPodcast

March 8, 2016/by Adriano De Luca
Dx3-2016-mediative

Where do you look precisely when you shop in a store? Neuro-marketing and eye-tracking at Dx3

March 7, 2016/by Rebecca Maynes
LesPAC Mediative

LesPAC.com renews their trust in Mediative

February 24, 2016/by Adriano De Luca
Google-right-rail-ads

Random Acts of Google: Right Rail Ads Deprecated, Just Now

February 23, 2016/by Julia Vyse
Case-study-native-tool-on-LesPAC-drive-lower-eCPA-for-Desjardins-Insurance

Case Study – Native tool on LesPAC’s mobile app drives eCPA 3x lower than the industry benchmark for Desjardins Insurance

February 23, 2016/by Adriano De Luca
Case-study-display-ads-viewability

Case Study – 125% increase in performance when optimizing online display ads for viewability

February 10, 2016/by Adriano De Luca
How-header-bidding-is-changing-programmatic

How header bidding is shaping the programmatic landscape

February 8, 2016/by Laura Cristescu
Infographioc-Online-Display-Advertising

Infographic – How to maximize the effectiveness of online display advertising – Key factors to consider

February 5, 2016/by Adriano De Luca
Facebook-ads-heat-map

Facebook users view sponsored posts in the feed for 130% longer than sponsored ads to the right.

February 1, 2016/by Rebecca Maynes
Maximize-display-ads-viewability-and-engagement

Whitepaper – Maximize display ad viewability and engagement

January 15, 2016/by Adriano De Luca
Digital-Buzz-Conference

Join Mediative at the CIMC Conference – April 14-15 2016

January 14, 2016/by Mediative Marketing Team
Forum-data-et-programmatique

Join Mediative at the Data and Programmatic Forum – January 27, 2016

January 14, 2016/by Adriano De Luca
Case-study-automotive

A Travel Marketer’s New Year’s Resolution: Start Planning for the Summer Travel Season Now!

January 4, 2016/by Rebecca Maynes
Load more

Gain insights to help you grow

Use our knowledge to improve your business: get our latest research, case studies, and tactics sent straight to your inbox.