Categories / Online Experience

New Mediative Research: The Value of Optimizing Your Google Places Listing

This October we were busy doing research on Google Places. We wanted to see how people interact with search results from Google Places listings. The results of the eye tracking and click mapping research will be released in a white paper. Here’s a preview.

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Happy Birthday Mediative!

It was just one year ago that Yellow Pages Group in Canada launched Mediative, a new division focusing on digital marketing committed to national companies. Our client list includes some of North America’s biggest brands, including Walmart, Disney, Future Shop and Sears. Mediative’s best-in-class digital media strategists and experts serve national agencies and advertisers through two divisions: YPG Ad Network and Mediative Performance. Mediative covers all print, search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. We also integrate data, media networks and technology to help advertisers, publishers and retailers connect with audiences. By providing customers access to over 11 million Canadian consumers every month and managing the ad inventory from over 600 web sites, we are Canada’s leading online display ad network, and TopSEOs recently named Mediative as Canada’s #1 “Best in Search” SEO company for Integrated and Enterprise Search. Happy Birthday, Mediative! Get an idea of our results-oriented approach to digital marketing and advertising solutions, watch the video This is Digital Marketing: From Ad [...]

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Local Search: Let’s Find a Restaurant with a Great Patio

With a forgettable round of golf complete it was time for phase two of my brilliant Labour Day plans… Finding a restaurant with an amazing patio to relax on with a drink.

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The ZMOT Continued: More from Jim Lecinski

Last week, I started my conversation with Jim Lecinski, author of the new ebook from Google: ZMOT, Winning the Zero Moment of Truth. Yesterday, Fellow Search Insider Aaron Goldman gave us his take on ZMOT. Today, I’ll wrap up by exploring with Jim the challenge that the ZMOT presents to organizations and some of the tips for success he covers in the book. First of all, if we’re talking about what happens between stimulus and transaction, search has to play a big part in the activities of the consumer. Lecinski agreed, but was quick to point out that the online ZMOT extends well beyond search. Jim Lecinski: “Yes, Google or a search engine is a good place to look. But sometimes it’s a video, because I want to see something – I want to see it in use, show it to me. Then – your social network. I might say, “Saw an ad for Bobby Flay’s new restaurant in Las Vegas. Anybody tried it?” That’s in between seeing the stimulus but before the shelf – in that case, making a [...]

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Managing a Website Redesign Project for SEO

Without an understanding of the SEO implications, a website redesign carries a significant level of risk, and you could see a dramatic drop in your existing organic rankings, traffic and revenue. In our webinar “SEO for Website Redesign – Getting it Right From the Start”, we gathered a lot of great ideas from two people with a lot of experience in making sure redesigned websites don’t crash and burn with search engines. First up was Jeff Muendel, the SEO Manager, eCommerce Group, at Grainger. Jeff explained what a manager in a large organization needs to do to make sure a new website redesign project stays on track and is properly optimized for search engines from the beginning. For Jeff, it comes down to three key principles: 1. Engage • Get engaged in the redesign project and process early on. 2. Clarify • Clarify the needs of natural search. 3. Verify • Verify that your SEO requirements are understood and incorporated. ENGAGE When should you get involved with SEO in the redesign process? If you consider that there are three main [...]

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